How to Write a Great Employer Value Proposition (EVP)

Financial services hire 6.7% of the total workforce in Singapore, and there are plenty of new institutions, fintech companies and disruptor banks competing for new and top talent. 

If your company is struggling to attract and retain smart and capable workers within the banking and financial services sector, you will not be alone. Marketing teams are now working to develop employer brands to gain the attention of brilliant candidates.  

The cornerstone of a strong employment brand is a Employer Value Proposition, or EVP. This is a short statement highlighting the leading benefits of working for your company, both practical and emotional.  

This resource covers how to develop an EVP, from interviewing key stakeholders and employees through to crafting the proposition for your marketing collateral.